Aug 26, 2026 · Recorded
RRevenue
AAutomation + AI
RRetention
EEngagement

RARE 2026 is on air. Get every session on record.

How eCommerce brands use customer data, marketing automation, and AI to turn first-time buyers into loyal customers and grow revenue that sticks. Eight presentations and two panels, live right now — leave your contact and we'll send you the full recordings.

All 5.5 hours, split session by session
Both panel discussions, uncut
Speaker slides and takeaways in one email
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Most events help you keep up. RARE helps you pull ahead.

Noise, sameness, automation for the sake of automation — genuinely remarkable marketing has become the scarcest resource in the industry. Teams that master Retention, Automation & AI, Revenue and Engagement don't just perform better. They become hard to copy.

And some of that knowledge you simply can't search for. It sits inside years of experiments, expensive lessons and the strategies that finally worked. Today it goes on record.

On air today

11:00 – 16:35 CEST· all times CEST

Block 01 · Retention & loyalty
11:05 – 11:30
Kate Barrett
Kate BarrettFounder, eFocus Marketing
The Retention Gap: Why Your Retention Strategy Isn't Retaining Customers
11:35 – 12:00
Samar Owais
Samar OwaisCEO, Emails Done Right
The Discount Trap: Why Customers Stop Paying Full Price—and How to Break the Cycle
12:05 – 12:30
Geneviève Masioni
Geneviève MasioniRetention & Email Strategist
Beyond the First Order: A 3-Step Method to Build Post-Purchase Flows That Actually Drive Repeat Purchases
12:35 – 13:00
Dominik Zacharewicz
Dominik ZacharewiczCo-founder, Loyalty Point
Kill the Loyalty Program? How to Check Before You Decide
13:00 – 13:45
Panel discussion
Retention is broken: why eCommerce brands still lose customers after the first order
Andrei GeorgescuAndrei GeorgescuCo-founder & Managing Partner, White Image Maciej RaczakMaciej RaczakHead of Operations, widoczni Geneviève MasioniGeneviève MasioniRetention & Email Strategist
Alex DanchenkoModeratorAlex DanchenkoFounder & COO, Yespo CDP
Block 02 · Automation & AI
13:50 – 14:15
Kath Pay
Kath PayCEO, Holistic Email Marketing
The Illusion of Relevance: How to Use AI Without Weakening the Customer Relationship
14:20 – 14:45
Des Brown
Des BrownHead of Commercial, Prebo Digital
AI Optimisation Across Marketplaces: What eCommerce Brands Get Wrong (and What's Really Working)
14:50 – 15:15
Kevin Steba
Kevin StebaFounder & CEO, SEINō
How CRM Teams Can Use AI to Turn Campaign Data into Decisions, Not Just Dashboards
15:20 – 15:45
Stefan Chiriacescu
Stefan ChiriacescuCo-founder & CEO, eCommerce Today
The Mixed Org-Chart: Upskilling E-commerce & CRM Teams from Task Executors to AI Strategists
15:45 – 16:30
Panel discussion
AI in eCommerce: which technologies are worth investing in for 2027
Jordie van RijnJordie van RijnFounder, Email Vendor Selection Dmytro MukhaDmytro MukhaCTO, Claspo Dmytro ShapovalovDmytro ShapovalovChief Business Architect & Partner, Liki24
Dmytro KudrenkoModeratorDmytro KudrenkoFounder & CEO, Stripo

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