Head of Commercial
RRevenue
AAutomation + AI
RRetention
EEngagement
This Gem is about unlocking real eCommerce growth
How eCommerce brands use customer data, marketing automation, and AI to turn first-time buyers into loyal customers, lift repeat purchases, and grow revenue that sticks.
5.5h
Of focused content
8
Live presentations
2
Panel discussions
16
Industry experts on stage
The annual event for marketers who refuse ordinary
RARE is built around four disciplines that define modern marketing excellence: Retention, Automation & AI, Revenue, and Engagement.
Some knowledge you can’t search for — it lives inside years of experiments, hard lessons, and strategies that finally worked.
RARE is where marketers share those rare gems openly.
What actually drives revenue growth in eCommerce today?
This year, RARE brings together marketing leaders, eCommerce experts, and technology innovators for one focused day to talk through what actually moves the needle, and what’s just noise.
Practical insights, honest industry discussion, and actionable ideas for building sustainable eCommerce growth in 2026.
Our lecturers
Across roughly four hours of live presentations, you'll hear from practitioners who've actually moved the numbers, retention specialists, CRM leaders, and growth teams sharing the experiments, lessons, and playbooks behind real eCommerce revenue gains.
Founder & CEO
Co-founder & Course Director
Co-founder & CEO
Email marketing specialist & MarTech consultant, Founder
Founder
Founder & CEO
Chief Business Architect & Partner
Co-founder & Managing Partner
CTO
Retention & Email Strategist
Co-founder & Managing Partner
In review
TBA
Speaker · 13
Speaker invitation in progress
Marketing director, DTC brand
In review
TBA
Speaker · 14
Speaker invitation in progress
Senior CRM, marketplace
The full agenda
One day · 11:00 – 16:35 CEST · all times CEST
11:05 – 11:30
Kate BarrettFounder, eFocus Marketing
The Retention Gap: Why Your Retention Strategy Isn't Retaining Customers
Most brands don't have a retention strategy — just disconnected tactics. Kate reveals the hidden gaps that make customers disengage, spend less and leave, then shows how to build a connected customer journey that lifts repeat purchases, lifetime value and profitability — using automation, customer data and lifecycle thinking, not just automated campaigns.
11:35 – 12:00
Samar OwaisCEO, Emails Done Right
The Discount Trap: Why Customers Stop Paying Full Price—and How to Break the Cycle
Every discount trains customers to wait for the next sale, quietly conditioning them to ignore your campaigns until you cut prices. Learn how lifecycle communications break the cycle — increasing repeat purchases and building loyalty while protecting your margins.
12:05 – 12:30
Geneviève MasioniRetention & Email Strategist
Beyond the First Order: A 3-Step Method to Build Post-Purchase Flows That Actually Drive Repeat Purchases
Using a 70,000-subscriber shoe brand as a case study, Geneviève shares a simple 3-step method to find the exact windows when buyers are ready to return — and how to build automated nudges that drive repeat purchases.
12:35 – 13:00
Dominik ZacharewiczCo-founder & Managing Partner, Loyalty Point
Talk title coming soon
13:00 – 13:45
Retention is broken: why eCommerce brands still lose customers after the first order
Panelists
Andrei Georgescu
+ 2 to be announced
Key Discussion Points
Q.Why most retention communications fail to drive repeat purchases.
Q.Where brands actually lose customers after checkout.
Q.Useful automation vs marketing overload: where's the line?
Q.What really drives repeat purchases: offers, timing, UX, or service.
13:50 – 14:15
Kath PayCEO, Holistic Email Marketing
The Illusion of Relevance: How to Use AI Without Weakening the Customer Relationship
AI makes it easy to personalise, automate and scale — but easier isn't better. The real risk is marketing that's polished, competent and completely average. Kath shows how to tell apart AI that simply increases output from AI that genuinely strengthens the customer relationship, leaving you with a practical decision filter for where automation should support relevance and trust — and where it should stop.
14:20 – 14:45
Des BrownHead of Commercial, Prebo Digital
AI Optimisation Across Marketplaces: What eCommerce Brands Get Wrong (and What's Really Working)
Bridging the gap between AI hype and real ROI in marketplace optimisation: which AI use cases deliver measurable results right now, how AI-powered listing optimisation, pricing signals and visibility tracking work in practice, the mistakes brands make adopting AI under pressure rather than strategic intent — and where human strategic thinking stays non-negotiable.
14:50 – 15:15
Kevin StebaFounder & CEO, SEINō
How CRM Teams Can Use AI to Turn Campaign Data into Decisions, Not Just Dashboards
AI is powerful, but not always accurate — trustworthy data matters more than AI-generated answers. The real value lies in the data foundation, business logic, historical context and benchmarks built over years. The future goes beyond dashboards: conversing with your data for actionable recommendations, so teams spend less time on manual reporting and more on deeper, goal-driven, AI-ready decisions.
15:20 – 15:45
Stefan ChiriacescuCo-founder & CEO, eCommerce Today
The Mixed Org-Chart: Upskilling E-commerce & CRM Teams from Task Executors to AI Strategists
Most leaders treat AI as a cost-cutter, creating the "AI Hangover" — generic output, system hallucinations and broken customer experiences. Stefan shares a contrarian blueprint: stop buying isolated tools and assign specialised AI partners to your existing CRM team. Learn the organisational model that maps AI assistants to human roles, plus a step-by-step roadmap to deploy a superhuman workforce without mass layoffs.
15:45 – 16:30
AI in eCommerce: which technologies are worth investing in for 2027
Panelists
Jordie van Rijn
Dmytro Mukha
Dmytro Shapovalov
Key Discussion Points
Q.AI use cases already delivering measurable ROI for eCommerce.
Q.Technologies companies adopt only because of market pressure.
Q.AI & agent capabilities: personalization, pricing, forecasting.
Q.Where AI harms relationships through poor relevance or tone.
Q.Will AI replace marketers? Which tasks survive, which don't.
Organizers
Omnichannel customer data platform (CDP) for eCommerce, retail, and online services focused on increasing revenue from existing customers. Used by 600+ companies serving 23M+ customers, with an average ROMI of 11x.
Unified customer profiles. Every interaction, channel, and retention tools in one place.
Behavioral-driven automation. Advanced segmentation, high-performing eCommerce triggers, and omnichannel campaigns across 9 channels.
AI for retention. Predict purchase intent, personalized recommendations, AI-generated campaigns and messaging.
Email builder for teams and individuals who need to produce high-quality emails fast, used by 1.7M+ marketers worldwide. Drag-and-drop design, a full HTML/CSS editor, 1,650+ templates, and built-in support for interactive content, all in one place.
Speed up email production. 3.7x to 10x faster to create an email.
Say goodbye to boring emails. Send mini-games, quizzes, feedback forms, and surveys to engage your readers. No coding.
AI tools for emails. From generating alt text and visuals to crafting copy, subject lines, and even full campaigns.
Register free
- Watch all lectures live
- Use chat for networking and questions to speakers
- Get recordings of all sessions after the event
Got a story other practitioners need to hear?
Real campaigns, real numbers, unconventional takes. RARE is built for practitioners who run growth every day. Pitch your topic and we'll get back to you within a few business days.